雅思考试媒体类写作真题范文

本次雅思真题希望考生就广告主增加儿童广告的数量，父母反对给孩子施加这样的压力展开讨论，并给出自己的观点。下面我们来看看雅思作文范文，希望能帮到大家。

In some countries, advertisers increase the amount of advertising which try to persuade children to buy snacks, toys，and other goods. Parents object to such pressure on children. But some advertisers claim that there is useful information in these advertisements. Discuss both views and give your opinion.在一些国家，广告商增加广告的.数量，试图说服孩子们买零食、玩具和其他商品。父母反对给孩子施加这样的压力。但一些广告主声称，这些广告中有有用的信息。讨论两种观点并给出你的意见。

When it comes to the issue about how to judge advertisements aimed at children, some people argue that such pressure should be away from children, but others believe that those advertisements could bring benefits to children.

On one hand, excessively purchasing items for children may lead to economic burden of families. It is acknowledged that children may be easily influenced by adverts with vivid images and content. When children demand objects promoted by advertisements and smoothly obtain them from their parents, they may continue to ask for more fresh and interesting goods recommended by TV programs. Then, parents have to spend a lot of money on toys at the expense of reducing the life quality of the who family.

On the other hand, children could also acquire some merits from advertisements. There are some toys, such as LEGO products, that could really improve children’s practical skills and creativity. For LEGO manufacturers, they need to produce some advertisements to promote their toys on television or other channels. Without those advertisements, neither could producers make a living nor could parents and children enjoy those toys, which reflects the importance of adverts.

From my own perspective, introducing some toys is necessary for children because children also need some recreation, but governments should better regulate the content of advertisements for children. To be more specific, some inappropriate content, such as violence and drugs, should be strictly forbidden in adverts for children. Also, parents need to communicate with children in terms of what they could afford and what they may not afford, helping children form a correct attitude towards consumption.

People today are too often bombarded with various advertisements on television,in newspapers or on the running buses or subways, a large proportion of which are children targeted.

Some people may point out that too much exposure to advertising imposes too much stress on children as well as their parents. The advertisers usually have a deep insight into children's psychology and behaviors which are taken into advantage of in their advertising to make their products. whether a toy, a snack or some other goods, more appealing to the young minds. As a result, the innocent young are very likely to fall prey to the predators and ask them parents to buy whatever is advertised, regardless of the price and the function.

However, advertisers themselves hardly agree with these arguments,claming that the advertisements a re full of useful information. This is true to a certain extent. In some cases, parents tend to choose the right quality products according to what a commercial introduces, especially after careful comparison.

Nevertheless, in some others,quite the revers e is true. That is to say that the information in a commercial is far from helpful but rather harmful because almost kinds of advertising will definitely exaggerate their merits but conceal their demerits.

Overall, I believe that advertising marketed towards children should be strictly examined and controlled by the related authorities because children are the disadvantaged group of people and prone to any tricks and deceits. Also parents should be more discreet when choosing a product from advertisements.

As children grow to be the target group of advertisement industry, a range of advertisements aimed at them have been produced, which had caused some controversies in the society.

Those who advocate the spread of advertising targeted at children deem that these advertisements can provide potential customers with a comprehensive understanding of the products advertised, which can help consumers make well-informed buying decisions. Since television advertisements can present goods in a visual and audio way, this can definitely enhance people’s knowledge of the advertised goods, especially some electronic toys or newly-introduced food.

On the other hand, parents are concerned that children are easily attracted by the vivid advertisement from the Internet or television, and because of it, kids will pester their parents to buy the goods advertised. Obviously, children are a group of consumers without the ability to differentiate good from bad and right from wrong. If they are convinced with the benefits of the products from the advertisement, they will not consider the negative aspects or further explore the truth of the advertisement itself.

Besides, peer pressure is another point which needs to be mentioned here. The widespread advertising campaign will make the public overwhelmed by these advertisements, which means there will always be some parents and children purchasing the advertised goods, and therefore, some psychological factor of children may urge a part of them to obtain the products even though they may not need the goods.

Personally, advertisements themselves contain a lot of information which can be quite useful for consumers. If the advertising industry can be well regulated and children being supervised when they are watching the advertisements, there is no need for parents to worry about the side effects by the widespread advertisements.